The cut that defines a brand
What you get
1.
Phase 1 — The Foundation (Weeks 1–4)
Brand name and positioning
Tagline and brand voice
Competitive landscape
Your brand story
2.
Phase 2 — The Form (Weeks 5–8)
Visual identity direction
Packaging direction
Website structure and copy
Social media strategy and content creation
3.
Phase 3 — The Edge (Weeks 9–12)
Launch strategy
Revenue architecture
Press and influencer positioning
Brand governance
Who It Is For
The founder who has a vision worth building, but a brand that does not yet match it. The founder who is done doing it alone. The founder who understands that the cut is not an expense. It is the difference between a stone and a diamond.
Who it is not for
Founders looking for templates. Founders who want shortcuts. Founders who are not ready, financially, mentally, or operationally. TAILLE is not for everyone. It is for the few who are serious enough to know that getting it right once is always cheaper than fixing it later.
The Standard
Two cohorts per year. Six founders per cohort. Not everyone who applies is accepted. Every application is reviewed individually. The only question that matters: does this brand have genuine premium potential, and is this founder ready to build it?
The Investment
$15,000 — $25,000 depending on scope and category. In select cases, TAILLE accepts a reduced fee in exchange for a small equity stake. Evaluated case by case.
The Proof
TAILLE is built and run by Lucy A. Ukwa, Founder of Lau & Co, a multi-brand holding company spanning technology, beauty, creative services, and lifestyle. Every brand under Lau & Co was built from nothing, held to an uncompromising standard, and taken to market. This is not a theory. This is the process, applied directly to your brand.
Apply
Applications for the current cohort are open. Six spots. Twelve weeks. One standard.
CTA button: Apply for TAILLE
*Applications are reviewed within 5 business days. Submitting an application does not guarantee a spot.